What is the difference between Mystery Shopping and Audits? When should each be used and to what extent can both be combined? Our new Whitepaper answers these questions.
Do you want to check whether your stores worldwide are compliant with standards or whether all elements at the POS have been implemented according to your operating specifications? Implementing a Mystery Shopping Program to measure adherence to standards is the initial thought for many brands. Often, however, when the professionals at ISC-CX are defining the goals of a Mystery Shopping Program with a client, they determine that an Audit Program would be much more suitable - and then recommend it.
Audits objectively measure how successfully brand identity and operating guidelines are implemented at individual stores. Audits can be done regularly or for a specific special purpose, such as after the introduction of a new product line or promotional campaign. In contrast to Mystery Shopping, the specially trained Auditors identify themselves to store employees before the Audit is conducted in order to gain access to information and later, to discuss the results of the Audits with the store managers.
Audit Programs offer many advantages to various industries. For example, one of our Audit Program clients, a premium watch manufacturer, discovered that in 30% of their distribution network, the display area for their watches was smaller than specified by vendor contracts. An Audit Program uncovered and rectified this deficiency.
In our new Whitepaper, read about the most important differences between Audit and Mystery Shopping, areas of application for each and the resulting benefits. Download it here.