--- title: "Mini White Paper: Discover the Unexpected with ISC-CX Textalytics" description: "Who is the expert on what is missing in your brand’s shopping experience? The customer! But honestly, do you actually read all--or even most--of your customers' comments on surveys and social media? You don't have to anymore: this mini white paper explains why." image: https://blog.isc-cx.com/hubfs/smartmockups_kq5ecp7z.jpg --- #### Login ## Liveboard [Login ](https://analytics.internationalservicecheck.com/liveboard/?__hstc=96860992.f0df3fb9dd6f327b10e4f91071f42d8a.1570598955086.1570769650787.1570773719119.9&__hssc=96860992.4.1570773719119&__hsfp=3494084449) ## Evaluator [Login ](https://myaccount.isc-cx.com/Default.aspx?__hstc=96860992.f0df3fb9dd6f327b10e4f91071f42d8a.1570598955086.1570769650787.1570773719119.9&__hssc=96860992.4.1570773719119&__hsfp=3494084449) [![ISC CX](https://blog.isc-cx.com/hs-fs/hubfs/ISC_October2019%20Theme/Image/isc-logo.png?width=182&height=100&name=isc-logo.png "ISC CX")](https://www.isc-cx.com/en) 22/06/2021 # Mini White Paper: Discover the Unexpected with ISC-CX Textalytics *Who is the expert on what is missing in your brand’s shopping experience? The customer! But honestly, do you actually read all--or even most--of your customers' comments on surveys and social media? You don't have to anymore: this mini white paper explains why.* A Voice of Customer program has many useful advantages: On the one hand, multiple choice questions give you quick feedback on your most important sales drivers such as service, cleanliness and speed. On the other hand, open comment fields provide information on hidden customer wants and needs, suggestions for improvement or even general feelings from your customers. Unfortunately, evaluating and analyzing written comments is very time-consuming and resource-intensive, which is why many companies do not read, or even request, them from customers. Textalytics changes the situation:  ISC-CX's specially-developed artificial intelligence analyzes comments and clusters them so that you can see the most important key words customers cite and their sentiment at a glance.  But that is only one of Textalytics’s many capabilities. In our new mini white paper discover...  - what Textalytics can do - what value Textalytics can generate - how a coffee shop in Munich (a well-known global brand) uncovered the reasons for bad customer ratings with Textalytics [Download it here.](https://landingpage.isc-cx.com/download-mini-white-paper-isc-cx-textalytics) #### Related articles ##### ISC-CX **Switzerland Multisearch AG** Aeschengraben 29 4051 Basel +41 61 225 42 15 +41 61 681 65 84 [E-Mail](mailto:contact@isc-cx.com) **Germany Multisearch GmbH** Landsberger Straße 155 D-80687 München +49 89 54 55 82 28 +49 89 55 83 33 [E-Mail](mailto:kontakt@isc-cx.com) ISC-CX is a member and follows the rules of [![footer-MSPA-logo](https://blog.isc-cx.com/hs-fs/hubfs/ISC_October2019%20Theme/Image/footer-MSPA-logo.png?width=226&name=footer-MSPA-logo.png) ](http://www.mspa-global.org/) [![Esomar](https://blog.isc-cx.com/hubfs/ISC_October2019%20Theme/Image/footer-info-2.png)        ](https://esomar.org/)[![Ecovadis Medal](https://blog.isc-cx.com/hubfs/csr.svg)](https://ecovadis.com) © 2025 Multisearch AG [ Imprint, Legal & Privacy ](https://www.isc-cx.com/en/info/imprint-legal-privacy)