New ISC-CX Report: The Best Sports Brands Based on Google Reviews

Using artificial intelligence, ISC-CX evaluated Google Reviews of 12 global sports brands in 17 major cities to identify where sports-loving customers get the best shopping experience.

Nike, Adidas, Under Armour, Puma, Vans, Skechers, New Balance, Asics, Foot Locker, Sport 2000, JD Sports and Decathlon are globally known and popular sports brands with stores in many major cities. We wanted to know which sports brands are leading in terms of customer experience and what consumers talk about in their reviews.

From words to action thanks to AI text analysis

Google Reviews texts provide valuable insights into the emotional world of customers. ISC-CX TEXTALYTICS analyzes, translates and clusters these texts. This efficient processing can help retailers improve the customer experience and at the same time identify potential for improvement. To discover which sports brand offers the best experience, artificial intelligence analyzed more than 20,000 Google reviews and provides insights on the following questions: 

-        Which brand offers the best customer experience worldwide?

-        Which topics are most frequently discussed in Google reviews?

-        What experiences lead to poor ratings?

-        What categories do the top-rated brands perform particularly well?

Curious now? You can download the complete study on the topic here:

New Study: From Words to Action: AI text analysis uses Google reviews to identify which sports brands offer the best customer experience worldwide