--- title: The Dramatic Impact of Covid-19 Store Safety Protocols on NPS description: A visual study on how Covid-19 safety procols influence customer experience and NPS. image: https://blog.isc-cx.com/hubfs/Evolution%20of%20the%20CX.png --- #### Login ## Liveboard [Login ](https://analytics.internationalservicecheck.com/liveboard/?__hstc=96860992.f0df3fb9dd6f327b10e4f91071f42d8a.1570598955086.1570769650787.1570773719119.9&__hssc=96860992.4.1570773719119&__hsfp=3494084449) ## 調査員 [Login ](https://myaccount.isc-cx.com/Default.aspx?__hstc=96860992.f0df3fb9dd6f327b10e4f91071f42d8a.1570598955086.1570769650787.1570773719119.9&__hssc=96860992.4.1570773719119&__hsfp=3494084449) [![ISC CX](https://blog.isc-cx.com/hs-fs/hubfs/ISC_October2019%20Theme/Image/isc-logo.png?width=182&height=100&name=isc-logo.png "ISC CX")](https://www.isc-cx.com/ja/) 16/10/2020 # The Dramatic Impact of Covid-19 Store Safety Protocols on NPS ## In the “new normal,” customers prioritize Covid-19 safety in stores, leading many brands to wonder how the new store experience impacts NPS.   ISC-CX has launched the first global study to determine the impact of Covid-19 store safety on NPS. The study covered 11,000 physical stores in 80 countries where customers reported on their perceptions of safety due to Covid-19 measures. The study revealed: - Perception of store safety has a dramatic impact on NPS. When customers found store safety measures “just right” NPS was +76; when measures were perceived as insufficient NPS was -40. - The extent of social distancing by store employees and other customers was the main driver of a lift in NPS ISC-CX supports the growth of global retails brands even in challenging external conditions. We’ve been in the CX measurement business for over 25 years through many ups and downs in global and local markets. Thus, we’ll be continuing this study of Covid-19 safety benchmarks indefinitely. [![DOWNLOAD INFOGRAPHIC](https://no-cache.hubspot.com/cta/default/5391146/e9463fc9-35be-4fca-ad4a-d6b18b5959d0.png)](https://cta-redirect.hubspot.com/cta/redirect/5391146/e9463fc9-35be-4fca-ad4a-d6b18b5959d0) #### 続きを読む [26/04/2023 ISC-CX が持続可能性で EcoVadis 賞を受賞 ](https://blog.isc-cx.com/ja/news-media/isc-cx-receives-ecovadis-award-for-sustainability) [03/08/2022 あなたの会社のオムニチャネル度は？ ](https://blog.isc-cx.com/ja/news-media/how-omnichannel-is-your-company) ##### ISC-CX **Switzerland Multisearch AG** Aeschengraben 29 4051 Basel +41 61 225 42 15 +41 61 681 65 84 [E-Mail](mailto:contact@isc-cx.com) **Germany Multisearch GmbH** Landsberger Straße 155 D-80687 München +49 89 54 55 82 28 +49 89 55 83 33 [E-Mail](mailto:kontakt@isc-cx.com) ISC-CX is a member and follows the rules of [![footer-MSPA-logo](https://blog.isc-cx.com/hs-fs/hubfs/ISC_October2019%20Theme/Image/footer-MSPA-logo.png?width=226&name=footer-MSPA-logo.png) ](http://www.mspa-global.org/) [![Esomar](https://blog.isc-cx.com/hubfs/ISC_October2019%20Theme/Image/footer-info-2.png) ](https://www.esomar.org/)[![Ecovadis Link](https://blog.isc-cx.com/hs-fs/hubfs/Ecovadis%20Link.png?width=112&height=25&name=Ecovadis%20Link.png)](https://ecovadis.com) © 2025 Multisearch AG [ Imprint, Legal & Privacy ](https://www.isc-cx.com/en/info/imprint-legal-privacy)