Munich/Basel, May 2026 - ISC-CX is celebrating its 30th anniversary in 2026. Since its foundation in 1996, the company has evolved into one of the internationally leading providers of mystery shopping, customer experience analytics, and service quality measurement.
What started as a visionary idea has grown into a globally operating company with an international network of more than 1.2 million testers worldwide. ISC-CX conducts more than 300,000 checks and analyses annually across a wide range of industries - including retail, automotive, hospitality, banking, telecommunications, and healthcare.
30 years of ISC-CX stand for continuity, innovation, and a strong commitment to customer excellence. We are especially proud of our long-term partnerships with numerous international brands and of our exceptional global team.
Reinhold Auer, Founder of ISC-CX
From an early stage, ISC-CX focused on international scalability, digital processes, and data-driven quality measurement. Today, the company combines traditional mystery shopping methodologies with modern technologies, artificial intelligence, and advanced analytics to help businesses measure and sustainably improve customer experiences.
Recent years have been particularly shaped by the development of innovative AI-powered customer experience solutions. ISC-CX continuously invests in new technologies, automation, and international expansion.
The anniversary year 2026 is therefore not only a milestone reflecting on three successful decades, but also a clear commitment to the future: ISC-CX is already working on new AI-based solutions and forward-looking platforms for the international CX and retail market.