Munich/Basel, 24.02.2026 – ISC-CX, a leading global provider of comprehensive customer experience (CX) solutions, is pleased to announce a new international partnership with Vilebrequin. Under this collaboration, ISC-CX will implement a structured and globally standardized CX measurement program across all Vilebrequin boutiques worldwide.
The program is designed to evaluate the complete in-store customer journey — from boutique appearance and product presentation to the brand’s distinctive sales ceremony, including welcome, needs investigation, product proposal, storytelling, additional sales, purchase, and restitution.
Vilebrequin already operates with a sophisticated and carefully crafted customer journey. Through this partnership, ISC-CX will provide real-time operational insight into how this journey is executed in daily retail reality. The program will deliver measurable transparency on service consistency, training effectiveness, and adherence to brand guidelines across all boutiques globally.
In addition, structured reporting and benchmarking will enable management to identify strengths, detect operational gaps at an early stage, and continuously refine the brand’s unique sales ceremony in comparison to other luxury retail players.
We are proud to support Vilebrequin in elevating and safeguarding their distinctive retail experience worldwide. Luxury retail is defined by precision, emotion, and consistency — and our role is to make that excellence measurable, transparent, and actionable.
Reinhold Auer, Managing Director at ISC-CX
About Vilebrequin
Vilebrequin is the iconic French brand born in Saint-Tropez in 1971, known globally for its elegant swimwear and refined vacation style. Channeling the vibrant spirit of the French Riviera, Vilebrequin blends playful prints, artisanal craftsmanship, and premium fabrics to create collections for men, women, and children. Each piece is designed to last—ethically crafted and rooted in joy. With a portfolio spanning ready-to-wear, beach accessories, and artist collaborations, the brand remains a symbol of effortless sophistication. Vilebrequin now operates boutiques worldwide, from Paris to Palm Beach, and continues its commitment to ocean conservation through Fondation Vilebrequin.
