ISC-CX is pleased to announce the launch of a customized CX measurement program in collaboration with Advantail at Nailloux Outlet Village in France. The initiative focuses on evaluating and enhancing the overall shopping experience across the outlet's diverse retail and dining offering.
The mystery shopping program is designed to capture real customer journeys across stores and restaurants, offering a detailed perspective on service quality, staff engagement, and operational execution. By monitoring interactions at multiple touchpoints, the program supports Advantail in maintaining high service standards and delivering a consistent brand experience throughout the outlet destination.
Drawing on our international expertise in retail CX, outlet management, and hospitality benchmarking, we have developed a framework specifically adapted to the dynamics of outlet villages. These environments require a unified customer experience despite the presence of multiple independent brands, making structured CX measurement essential for performance alignment.
The program combines mystery shopping audits, CX data analysis, and performance benchmarking to provide clear visibility into strengths and improvement areas. The insights generated will help optimize service delivery, reinforce brand positioning, and support long-term customer satisfaction strategies.
We are proud to collaborate with Advantail on this CX initiative at Nailloux Outlet Village. Our goal is to provide reliable customer experience insights that help outlet destinations enhance service quality and create memorable shopping experiences.
Reinhold Auer, Managing Director at ISC-CX
Advantail is a leading operator and developer of outlet centers in France. The company partners with retailers, investors, and local stakeholders to create dynamic shopping destinations that combine strong commercial performance with an engaging visitor experience.
Advantail is also proud to partner with ISC-CX on the launch of a Customer Experience and Mystery Shopping programme, designed to ensure excellence in service and execution and place customers at the heart of every interaction
Virginie Verrouil, Retail Manager at Advantail.