Munich/Basel, May 2026 - ISC-CX is pleased to announce a new partnership with Clayton. As part of this collaboration, ISC-CX will implement a nationwide Mystery Shopping and customer experience evaluation program across more than 100 Clayton stores throughout Italy.
The annual program has been designed to measure the quality, consistency, and effectiveness of the in-store customer experience through a combination of consultation and purchase scenarios. By evaluating the full retail journey — from the first customer interaction and product consultation through to the purchasing process — Clayton will gain detailed operational insights into how customer service standards are being delivered across its nationwide retail network.
For international retail brands, maintaining a consistent customer experience across multiple locations has become increasingly important. Through structured mystery shopping evaluations and benchmarking methodologies, ISC-CX will support Clayton in identifying strengths, uncovering improvement opportunities, and ensuring a consistent brand experience at every participating point of sale.
The collected insights and reporting will provide management with a clearer understanding of customer interactions under real retail conditions while supporting continuous optimization of the in-store experience.
We are excited to support Clayton with a nationwide mystery shopping program focused on customer experience excellence. Consistent service quality and authentic customer engagement are essential elements for modern fashion retail brands, and our role is to make these performance indicators measurable and actionable.
Reinhold Auer, Founder of ISC-CX
About Clayton
Clayton is an Italian menswear fashion brand recognized for combining contemporary style, accessible elegance, and a modern retail approach. With an extensive network of stores across Italy, Clayton offers trend-oriented collections and customer-focused shopping experiences tailored to today’s fashion-conscious consumer.